This course helps installers and greeters gain deeper insight into who their customers are and what drives their purchasing decisions.

You will learn how to identify buyer types, recognize distinct personality traits, and read a customer’s emotional signals and interest-level cues throughout the oil change or service process.

By understanding the “why” behind a customer’s choices, you will be able to connect more effectively, confidently recommend Royal Purple® products, and deliver a premium service experience that builds lasting trust and loyalty.